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What is a Gambling Affiliate?
A Gambling Affiliate is a marketer that drives traffic to gaming operators.
Affiliates are an important part of the online gambling industry.
As gambling affiliates can drive serious traffic levels, gaming operators offer big commissions to attract and retain successful sign-ups for their casino games.
How Much Do Gambling Affiliates Earn?
In general, a gambling affiliate will earn higher than £20,000 per month if ranking well for big search volume keywords.
Yes, that means gambling affiliate marketers earn more than the prime minister in the UK.
Super Affiliate Earnings
Super affiliate earnings are when they earn more than £100,000 per month profit.
It’s difficult to label someone as a great marketing expert if they become a super affiliate based on revenues because one player alone can put you into that category.
A super affiliate runs a website that most other affiliates in the industry know well. They build large branded sites that are able to earn great commissions.
Is Affiliate Marketing the Best Job in The World?
In the gambling industry being an affiliate marketer can allow you to travel the world being a digital nomad while working on your laptop.
You can work in any location with wifi connection and work whatever hours you choose.
And do all this while earning huge wages from commission plans.
Affiliate Revenue Models and Commission Plans
There are 3 times of commission plans you can take up from gaming operators.
What is a Rev Share?
Rev Share is an ongoing partnership, where you continuously receive profit as long as your players keep playing.
Rev Share stands for Revenue Share and average rev share commissions are 25% to 40%.
A rev share model is the best revenue model if you are driving online gamers that deposit high amounts.
What Does CPA Mean?
CPA stands for Cost Per Acquisition where you guarantee a flat rate for every depositing player that you refer.
When choosing the Cost Per Acquisition revenue model, you should look at the player value because if driving high rollers you are only receiving a one-off payment for that sign and could be leaving money on the table.
This structure delivers a commission whether your players win or lose. And this commission plan works if budgets are tight and you need to reinvest in the early stages of starting your online gambling affiliate career.
What is a Hybrid Deal?
A Hybrid deal is a revenue plan from gambling affiliate programs that combines Revenue Share and Cost Per Acquisition.
So you will get paid for signing up a player to their brand a small amount to hopefully cover the costs of your advertising.
Then you will receive a revenue share agreement (albeit a smaller percentage) for the lifetime of the signup you have sent to them.
Which Revenue Model Is Best?
It all depends on your current financial status on which is best and also the player value you send.
If finances are tight you need to take a CPA plan because get paid per player registration and can reinvest this to grow the site.
However, if your player value is good and you don’t need instant money then the best plan is a revenue share because you receive commissions for the lifetime of that player you have sent.
A hybrid is somewhere in between the two revenue models and can work nicely. But you really need to dig deep into your data to see what would be best.
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